Fitfam | Case Study - Fitstop Success

Case Studies

Top 5 Studio Across Australia

Published on

4 November 2024

Doubling Memberships for Fitstop Success

Fitfam partnered with Fitstop Success to create a dynamic content and ad strategy that propelled this boutique fitness studio to doubling their membership base, securing its place as a top performer in Fitstop’s 140-location network.

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Through expertly crafted visuals and targeted Meta ads, we didn’t just build engagement; we built a thriving, loyal community that made Fitstop Success one of Australia’s top 5 locations.

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Our no-nonsense, growth-oriented approach gave the studio the brand edge it needed to stand out in a competitive fitness market and consistently fill classes with energised members

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Membership Dip

Starting with a dip in membership, Fitstop Success needed help with growth.

Brand Differentiation

Standing out in a fast-growing fitness franchise network of 140 locations.

Need for Support

With a change in ownership, Fitstop Success needed expert support who cared.

Scaling Membership and Brand Impact

Fitfam created a hard-hitting, effective content to stand out, attract and retain members along with implementing head office campaigns and managing Meta ads which scaled Fitstop Success to a Top 5 location across the Fitstop network.

Designed and managed Meta ad campaigns
Produced authentic, high-energy content
Enhanced brand positioning and studio loyalty

100%

Member Growth

Fitstop Success doubled its Membership in two years.

Top 5

Studio rank

Fitstop Success now leads the pack within Fitstop’s 140 locations.

150%

Engagement Boost

Social engagement soared, creating a vibrant online community.

"The Fitfam team has been a key element in helping us to grow our business and in bringing the highest quality content to our socials, over the last three years. Taking care of key areas in our marketing to allow us to focus on building the business. Can’t recommend the team enough."

Sean Coote

Founder, Frog Grips

“The team at Fitfam are our go to for all of our content creation needs. Their attention to detail, ability to nail briefs and produce some of the most epic social media content are the reasons we keep coming back. No one is better in WA!!”

Lauren Mills

Studio Owner, Fitstop

“This team is exceptionally talented. From the very first event concept meetings to the intricate details of branding, marketing planning, graphic design, videography, and social media marketing, they have exceeded all expectations. Working with them to relaunch our brand has been an absolute dream. Their creativity and dedication shine through in every project, delivering perfection every single time. Highly recommend!”

Deon Wilde

Event Director, Perth Beach OCR

FITSTOP X FITFAM