Fitfam | Case Study - Frog Grips

Case Studies

From Side-Hustle to Global Sensation

Published on

4 November 2024

Scaling Frog Grips in Fitness

Fitfam partnered with Frog Grips to transform a small eCommerce venture into a staple for CrossFit athletes worldwide. In two years, our collaboration produced high-impact content that not only elevated brand perception but fueled explosive growth.

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From raw, inspiring visuals to Meta ad strategies that cut through the noise, we shaped Frog Grips’ journey to a 16x revenue increase.

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Our team worked hand-in-hand with the brand, pushing boundaries to capture gripping moments that resonate with athletes and new customers alike. We didn’t just grow Frog Grips; we helped establish it as a leader in CrossFit accessories.

Limited Reach

Starting as a small, unknown brand in a competitive market based in WA.

Content Gaps

Lack of engaging media to capture audience attention and build loyalty.

Small Team

Starting with limited experience and knowledge into content and marketing.

Building the Frog Grips Brand

With a no-nonsense strategy, and a twist of whimsical humour, Fitfam turned Frog Grips into a recognizable CrossFit name with a unique approach to content creation, which helped a small start-up brand outperform the big dogs in connecting with the CrossFit community and cutting through the noise.

Fun and engaging content that stands out
Leveraged Meta ads for high conversions
Provided expert brand guidance

16x

Revenue Growth

Over two years, Frog Grips’ revenue surged with Fitfam’s impact-driven content.

12x

ROAS

Meta ad campaigns saw record-level return on investment.

200%

Follower Growth

Organic and paid efforts boosted brand visibility, tripling the follower base.

"The Fitfam team has been a key element in helping us to grow our business and in bringing the highest quality content to our socials, over the last three years. Taking care of key areas in our marketing to allow us to focus on building the business. Can’t recommend the team enough."

Sean Coote

Founder, Frog Grips

“The team at Fitfam are our go to for all of our content creation needs. Their attention to detail, ability to nail briefs and produce some of the most epic social media content are the reasons we keep coming back. No one is better in WA!!”

Lauren Mills

Studio Owner, Fitstop

“This team is exceptionally talented. From the very first event concept meetings to the intricate details of branding, marketing planning, graphic design, videography, and social media marketing, they have exceeded all expectations. Working with them to relaunch our brand has been an absolute dream. Their creativity and dedication shine through in every project, delivering perfection every single time. Highly recommend!”

Deon Wilde

Event Director, Perth Beach OCR

FROG GRIPS X FITFAM