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PERTH BEACH OCR X FITFAM

Launching Perth’s first-ever beach obstacle course race with bold branding and expert event strategy.

Case Studies

Unleashing Perth Beach OCR

Published on
4 November 2024

First-of-Its-Kind Beach OCR Event

Fitfam partnered with Red Dust OCR to bring a brand-new, adrenaline-fueled event to Scarborough Beach—Perth Beach OCR. Fitfam’s expertise in brand creation and event strategy powered this unprecedented beach obstacle course, drawing 1,500 participants to a lit-up beachfront and amphitheatre.

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From conceptualization to execution, we took charge of branding, content, social media, and sponsorships, crafting a visual and experiential brand that left competitors and spectators buzzing.

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The result? A record-setting, first-ever event in Perth that elevated Red Dust OCR and gave the city a premier fitness experience. Fitfam brought the vision to life, ensuring Perth Beach OCR was unforgettable.

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Brand Identity

Creating a brand with a strong identity to launch a new concept in OCR.

High Event Engagement

Building anticipation and filling participant slots for an inaugural event.

Minimal Content

Launching a new concept with little to no content on hand

Building a Unique Fitness Event

Fitfam’s strategy and creative approach made Perth Beach OCR a new staple in the Perth fitness scene.

  • Crafted a bold brand identity, from name to visuals

  • Executed dynamic pre-event social and media campaigns

  • Provided on-the-day media to capture the energy

1500

Participants

A powerful turnout for a first-time event, filling the beach with OCR enthusiasts.
Top Tier

Engagements

Social media campaigns saw record-breaking engagement, sparking excitement.
100%

Sponsor Satisfaction

Partnering with local brands and councils, delivering exposure, and lasting impact.
"The Fitfam team has been a key element in helping us to grow our business and in bringing the highest quality content to our socials, over the last three years. Taking care of key areas in our marketing to allow us to focus on building the business. Can’t recommend the team enough."
Sean Coote
Founder, Frog Grips
“The team at Fitfam are our go to for all of our content creation needs. Their attention to detail, ability to nail briefs and produce some of the most epic social media content are the reasons we keep coming back. No one is better in WA!!”
Lauren Mills
Studio Owner, Fitstop
“This team is exceptionally talented. From the very first event concept meetings to the intricate details of branding, marketing planning, graphic design, videography, and social media marketing, they have exceeded all expectations. Working with them to relaunch our brand has been an absolute dream. Their creativity and dedication shine through in every project, delivering perfection every single time. Highly recommend!”
Deon Wilde
Event Director, Perth Beach OCR
Contact:
+61 489 077 812hello@fitfam.com.au
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